The Chartered Institute of Marketing

The 8th Cambridge Digital Marketing
Conference

10th July, 2014

Imperial War Museum Duxford

AUTHORITATIVE, ACCESSIBLE AND AFFORDABLE

Now in its eighth year, this conference offers the usual great content, plus a superb opportunity for marketers to network with peers and experts from leading organisations and agencies. Marketers and General Managers from B2B, B2C and NFP organisations large and small will find something to inform, educate and amuse. If you attend just one digital marketing event this year, make it this one!

New strategies for success in the digital age.

Register now

Speakers

Sophia Amin · Adam Gray · Richard Summers · Neil Wilkins
Allister Frost · Luke Brynley-Jones · Donald MacGregor · Paul Williamson · Susannah Poulton

About

Is this for me?

As a marketing professional, you need to know what the future of marketing looks like. You want to make sure you're using the right mix of tools to engage today's customers and stakeholders.

The 8th Cambridge Digital Marketing Conference once again helps you to do just that by providing information, debate and examples of best practice in E-mail, mobile, social media, SEO, content marketing and much more.

What do I get?

You'll hear the online industry's leading experts share their ideas and experience, and take away oodles of tips and inspiration to fuel your digital marketing plans - the key to competitiveness in today's fast-moving marketing world.

As well as the presentation sessions, the B2B and B2C debates allow you to put your questions directly to our expert speakers. And you'll network with like-minded professionals in superb and dramatic surroundings.

Thoughts from the 2013 conference

Tickets

Members, Studying members & Students

£125.00 incl. VAT

Non-members

£175.00 incl. VAT

Your ticket price includes a lunch, refreshments and biscuits too!

Register now

PROGRAMME

Chartered CPD Programme
08:45
Registration and coffee
09:30
Welcome and introduction
09:40
How to generate ROI from B2B content marketing
How CSR harnessed the power of YouTube to drive ROI
10:15
‘Keep Social Honest’ campaign
All about brand behaviours on social media
10:50
Coffee and networking
11:20
Hummingbird
The Shift to Conversational Search & What it means to you
11:55
Industry overview: State of the digital Nation
12:30
How to measure you social media and
understand why it isn't working for you
13:00
Lunch
13:45
Social Promotions
The Secret of Turning a Like into a Sale
14:25
Website Optimisation For International Trade
Practical steps to boost your international
business performance online
15:00
Tea and networking
15:25
A vision of cloud marketing in the future
plus the launch of My Marketing Mentor
16:00
Panel Discussion with delegate
participation: The future for digital?
16:35
Prize Draw & Future events
16:45
Closing Remarks
17:00
Optional quick tour of the Imperial War Museum

Venue

Imperial War Museum
Duxford
Cambridge
CB22 4QR

Please note that some Sat Nav systems do not yet recognise the new postcode CB22 4QR, but do still recognise the old postcode CB2 4QR.

For venue information, please visit:
Imperial War Museum Duxford.

Sponsors