Gemma Carver
Marketing Director, e-Dialog UK Ltd
DMA Best Practice in E-mail Marketing – Putting Theory Into Practice
- DMA E-mail Marketing Council Overview.
- E-mail Marketing Best Practice Guidelines.
- Putting Theory Into Practice.
Gemma Carver is Marketing Director at e-Dialog UK. Her digital marketing career began in 1998 and in that time, she has amassed a wealth of online and digital marketing experience, on both the client and agency sides working with organizations such as the Guardian Media Group, Boots, the Telegraph newspaper and Centaur Communications (publisher of Marketing Week and NMA). Her marketing expertise range from digital direct (email, SMS) website development, e-CRM, database marketing to content management.
Gemma joined e-Dialog in 2006 as account manager for Boots and the Telegraph with a brief to develop marketing programs and strategies that meet the overall business goals of clients. Gemma has recently returned from maternity leave to take up the role of Marketing Director for e-Dialog. She has a BA in Modern Languages from Trinity College Cambridge and speaks fluent Spanish.
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