Matthew Thomson
Managing Director, Europe/Global Operations, The NewsMarket
Digital Video: Why all brands must become content providers.
- The media landscape has undergone dramatic transformations over the last 10 years and continues to evolve.
- One of the key trends has been the emergence of online video. The Web has in effect become a delivery medium for video.
- New organizations are responding to this change by creating their own online video destinations and tools (BBC iPlayer, Hulu etc.)
- Brands and organizations marketing their messages in this landscape have to participate and become content providers themselves.
- Examples of both corporates and nonprofits that are doing a good job at this.
- Recommendations for companies that want to enter the space.
- A look at the future – mobile, communities etc.
Matt heads up The NewsMarket's European operations and has global responsibility for the company's video services, client consulting and media relations. He started his career in digital marketing in 1990 working between London and Paris at Wheel, now part of LBI, and consulting clients including Whitbread and Europcar.
In 1995 he joined Bulletin International, now part of Ogilvy Public Relations, where he was the agency's new media director and managed PR campaigns and major events throughout Europe for brands such as Motorola and Rolls-Royce. He joined The NewsMarket in 2000 and is part of the company's founding team.
In his current role, Matt advises brands including Adidas, Corus, UNICEF, the International Olympic Committee and BMW on how to best incorporate video into their marketing strategies.
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