Programme: 10 July 2008
| 09:00 | Registration and coffee |
|---|---|
| 09:30 | Welcome and introduction |
| Jonathan Hart, Regional Director, CIM | |
| 09:45 | Plenary: Introduction from the Chair and Overview |
| Michael Nutley, Editor in Chief, NMA | |
| 10:30 | DMA Best Practice in E-mail Marketing– Putting Theory Into Practice |
| Gemma Carver, e-Dialog / DMA | |
| 10:55 | Coffee and table displays |
| 11:15 | Voice & Beyond - Mobile Technology Comes of Age |
| Ed Kay, Head of Developer Relations, UIQ Technology | |
| 11:45 | Some Legal Aspects of E-marketing |
| Ed Bailey, Barr Ellison | |
| 12:15 | Mash-ups: What They Are and Why You Need Them |
| Simon Bird, Director, DotMailer | |
| 12:45 | Lunch and table displays |
| 13:30 | Digital video – All Brands Must Become Content Providers |
| Matthew Thomson, Managing Director, Europe/Global Operations, The NewsMarket | |
| 14:00 | Podcasting, Blogs and Online PR |
| Karen Ainley, Mosaic Publicity | |
| 14:30 | Tea |
| 14:45 | Panel discussions B2B |
| Mike Nutley (chair), Ed Bailey, Karen Ainley | |
| Panel discussions B2C | |
| Dave Chaffey (chair), Ed Kay, Kieron Matthews | |
| 15:30 | 20 practical web design tips to improve the results from your web site / market your site more effectively |
| Dr Dave Chaffey, Consultant and Internet guru | |
| 16:00 | Thank you and close |
| Jonathan Hart |
© The Chartered Institute of Marketing 2008
