The 5th Cambridge Digital Marketing Conference

Speakers

Mark Ross-Innes

Mark Ross-Innes

Solutions Consultant,
Softwerx

Mark studied IT in South Africa followed by three years in FMCG sales. In 2004 he was a finalist in the national Media 24 Young Marketer of the Year 2006 award.

Moving to Cambridge in 2007, he joined Softwerx (Microsoft Dynamics CRM and SharePoint specialists) as a Microsoft Certified Solutions Consultant where he helps customers build systems to support best practice Customer Engagement Strategies, including Social Media Strategy.

Mark is an active member of the CIM and freely admits that he enjoys asking the tough questions in the Q&A session at the end of any presentation.

Tony Quested

Tony Quested

Owner,
Business Weekly

Tony Quested joined Business Weekly after a lengthy career in Fleet Street where latterly he worked for Express Newspapers and the Daily Telegraph. On leaving Fleet Street, he launched a PR company with major hi-tech and industrial Cambridge and UK clients before pitching into Business Weekly with his partner and BW founder, Kate Quested, and serial tech entrepreneur Hermann Hauser.

In his talk to conference. Quested will address the hard yards marketers face to bring their clients into the digital age. Can you teach old corporate dogs new tricks – or will the digital marketing opportunity go begging?

Elizabeth McMahon

Elizabeth McMahon

Marketing Manager,
PracticeWeb

With marketing roles in recruitment, retail and education, Elizabeth’s career has been formed on creating and delivering the right message for a targeted audience. As Marketing Manager for PracticeWEB, Elizabeth utilises a variety of traditional and new media to connect with the professional services market.

James Dening

James Dening

Finesight

James has over 15 years experience as a highly successful business leader, ranging from leading Cambridge-based start-ups and most recently running the Enterprise sales division at Amazon UK. In 2011 James launched Finesight using his extensive experience to help companies to succeed in the online world.

Fran Brosan

Fran Brosan

Chairman,
Omobono

With 25 years experience in consumer and B2B marketing, including significant financial services and public sector experience, Fran is responsible for strategic planning for Omobono’s clients – including BP, Legal & General and Business Link. A former Board Director of WCRS and Warman & Bannister, Fran is also a published author and speaker on marketing to business audiences and integrated marketing. She brings a deep understanding of the industry and combines it with modern digital technology to create unique, award-winning communications.

Tink Taylor

Tink Taylor

Director,
DotMailer

Tink Taylor is a Director and founder of dotMailer – the third largest and fastest growing email marketing platform in the UK. Tink has many years experience in the field of interactive electronic communications and wide ranging experience in introducing the concept of digital marketing to companies large and small. He is an elected member of the Direct Marketing Association’s Email Marketing Council and a member of the Internet Advertising Bureau’s E-communications Council. Tink is a regular member of the judging panel for the DMA awards and a hugely popular speaker at digital and email marketing events.

Andrew Firmin

Andrew Firmin

Affiliate Manager,
Argos

Andrew started in online marketing in 2008 after several years in the Argos buying function. Having gained a firm grounding in all areas of digital marketing including PPC, SEO, Price Comparison and Affiliates Andrew became the first dedicated Argos Affiliate Manager in 2010.

Michael Nutley

Michael Nutley

Editor-in-Chief,
New Media Age

Michael Nutley is the former editor-in-chief of New Media Age, the UK’s leading source of news about interactive marketing and media. He joined the magazine as editor in 2000 and was promoted to editor-in-chief in 2007. He recently left the magazine to become an independent consultant and writer on interactive business.

Nigel Kwan

Nigel Kwan

Digital Media Strategist,
Microsoft Advertising

Nigel is particularly interested in content creation for the digital world and at Microsoft is striving to encourage brands to focus on great content campaigns to drive genuine conversations. Joining Microsoft four months ago as a Digital Marketing Strategist, Nigel has a strong media agency background (including PHD, Rocket and Vizuem).

Nigel spent six years planning campaigns within the digital space for big brands such as BT, 20th Century Fox and Five, including working for the creative solutions team at News International. He’s passionate about focusing on developing strategies that put the customer at the centre of on- and offline campaigns.

Philip Preston

Philip Preston

Regional Director,
CIM

Philip is responsible for raising the profile of the Institute among members and the wider marketing and business community across the East of England and Greater London.

Previously he was Marketing Director at Archant Norfolk, part of Archant Group Ltd, one of the leading regional media companies in the UK. He was responsible for the marketing and sales of Archant Norfolk’s newspaper, web and magazine titles. In addition he controlled the company’s market research and database marketing activities.

Philip is a Fellow of the Chartered Institute of Marketing, a Chartered Marketer and holds diplomas in Marketing, Direct Marketing and the CAM Diploma in Digital Marketing

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