Dave Chaffey
Director, Smart Insights
Well known for his practical advice covering all aspects of online marketing, Dave Chaffey has helped thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.
He is proud to have been recognized in 2004 by Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave was also recognised in 2003 by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
Today, Dave is Director of Smart Insights, a portal providing software and advice on best practice to help companies succeed online. He is also Director of Insights at ClickThrough Marketing, the search conversion agency.
Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the E-consultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Email marketing, Web site design and Managing Digital Channels.