Nicolas Cumisky
Account Director EMEA, AdMob
Mobile advertising – delivering on brand and performance
Now that mobile advertising has hit a critical mass, the need for a clear and integrated strategy is paramount. This presentation looks at the drivers behind the evolution of mobile advertising, the factors to be considered when planning a campaign and includes case studies showing how you can get the most out of mobile advertising from both a performance and brand engagement perspective.
Nicholas is an Industry Manager at Google with responsibility for AdMob mobile accounts. (AdMob was acquired by Google in November 2009.) He has over 15 years experience in digital marketing including positions at Bates Dorland Advertising Agency where he helped launch the first enterprise email solutions for Compaq and at Publicis Advertising Agency group where he looked after CRM for Asda Stores. Nicholas is a seasoned “mobilista”.
Joining AdMob in 2007, he has worked with clients on performance marketing and enabling mainstream brands to understand the mobile space, employ ROI focused campaigns and deliver measurable results. Clients have included Skype, Nokia, Yahoo, SEGA, Heineken, Volkswagen. Outside of work Nicholas has his hands full with a young family and a garden full of triffids.