Zuzanna Gierlinska
Head of Product Specialist Sales, Microsoft
Zuzanna is responsible for commercial operations at Microsoft Advertising. As Head of Product Specialist Sales Zuzanna oversees the sales, marketing and product development across Microsoft’s key media properties. Her team sits as the pivot point between the advertising community and Microsoft the product and business organisations, translating the needs of customers within the context of the dynamic digital marketplace to define future technology developments and shape the media proposition.
With 11 years digital experience Zuzann has her finger on the pulse of both market attitudes and technological evolution, is a recognised industry expert on behavioural targeting and is this year’s vice-chair of the IAB’s Behaviour Targeting Committee.
Zuzanna is a frequent and highly competent media commentator and one of of Microsoft’s most visible industry evangelists in the UK. Drawing upon her extensive experience of the digital marketplace she is often called upon to help shine a light on some of the more opaque, confusing or misunderstood elements of online advertising.